Michael Cheney goes on location to Amsterdam, the city where they go for sex and drugs and … museums(?) Michael goes there to find answers to these questions:

• How can one city cater for all these needs, and what does it tell us about marketing?
• How can you discover what everyone wants?
• When you know what they want, how can you give it to them?

Find out the answers by watching this video!

And, while you’re at it, you’ve got to sign up for Michael’s list – there’s a lot more marketing dynamite in Delta Squadron that he’s not revealing here!

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